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Archive for October 2009

jukari_fit_to_fly

Reebok Jukari Global Launch

tool. worked with the partnership of Reebok and Cirque du Soleil on an innovative training experience that makes staying in shape a lot more fun. tool. was tasked with designing and engineering a piece of fitness equipment that was the key to the entire fitness training program. Based on a Cirque du Soleil trapeze, tool. [...]

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Thule Raceway

Thule Raceway at Interbike

tool.’s design for the Thule Raceway debuted at Interbike 2009 this past month. The Raceway is the first strap-on trunk mount tray-style bike rack, and uses high strength coated steel cables instead of nylon straps to secure to the car’s trunk or hatchback. It also looks pretty hot. The Raceway line will include a hanging [...]

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ispo

Prime Helmet Wins ISPO

As we move in to the 2009 / 2010 winter sports season, the tool. designed & engineered Red Prime will be released to the market for the first time. The Red Prime was the winner of the 2009 ISPO Safety Award. The yearly global competition takes place each January in Munich, Germany at the Winter [...]

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