adidas Lacrosse
adidas Lacrosse approached tool. to redesign their top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. This user centric approach allowed us to uncover the requirements of the most extreme users in the physically demanding and highly technical game of lacrosse.
Considerable thought was given to a modular protective system, allowing for varying preferences and requirements based on the skill level and position of each player. Additionally, the lacrosse head needed to balance performance and low weight with a robust design to withstand the physical nature of the sport.
The adidas Lacrosse John Grant Jr line is being released in the early Fall of 2009.
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