Reebok Jukari Global Launch

tool. worked with the partnership of Reebok and Cirque du Soleil on an innovative training experience that makes staying in shape a lot more fun. tool. was tasked with designing and engineering a piece of fitness equipment that was the key to the entire fitness training program. Based on a Cirque du Soleil trapeze, tool. designed and engineered the equipment under heavy user and safety constraints.

Under a highly compressed project time frame and hard delivery dates that coincided with a massive global press launch, tool. went from sketches to a global product launch in less than five months. tool.’s ability to scale our resources to any size program allows us to work with global category leaders like Reebok, but also with small start-ups.

The following clip shows the Jukari Fit to Fly equipment in use, it maybe not be in the typical gym environment, but you’ll get the idea.

A final note, the tool. staff is a little bit more in shape after this project. Trust us, the Jukari work out is not easy, check it out.