Concept Development

The concept development phase provides our clients with a wide variety of product concepts illustrating technologies, functions and forms. Concepts are initially presented in hand-drawn sketches on computer tablets, allowing for a rapid exploration of multiple conceptual paths. Based on the merit of each concept and its ability to satisfy user needs and product specifications, concepts are selected for further refinement. This iterative process allows for the full exploration of ideas, concepts and alternatives, while involving all stakeholders in critical decisions regarding concept directions.