tool. recently named Greg Meyer to the position of Vice President of Business Development. Greg brings to the team more than ten years of business development leadership and a history of passionate engagement with leading global brands. Prior to joining tool., Greg led the business development efforts for two product design groups and worked nationally [...]
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Thank you and best wishes to a member of the tool. team who is moving on – Chris Lohring. Chris has been with us for five-plus years and has been instrumental with many of our clients. He is starting a new consumer product company and launching a new brand. We wish him huge success and all of [...]
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Master Lock asked tool. to help them reposition their automotive category by introducing products that leverage their brand strength in security products. A market opportunity was identified within truck bed security products, and tool. provided market exploration, consumer insight research, product opportunity mapping and concept development. The project resulted in a product that [...]
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tool. worked with the partnership of Reebok and Cirque du Soleil on an innovative training experience that makes staying in shape a lot more fun. tool. was tasked with designing and engineering a piece of fitness equipment that was the key to the entire fitness training program. Based on a Cirque du Soleil trapeze, tool. [...]
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tool.’s design for the Thule Raceway debuted at Interbike 2009 this past month. The Raceway is the first strap-on trunk mount tray-style bike rack, and uses high strength coated steel cables instead of nylon straps to secure to the car’s trunk or hatchback. It also looks pretty hot. The Raceway line will include a hanging [...]
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As we move in to the 2009 / 2010 winter sports season, the tool. designed & engineered Red Prime will be released to the market for the first time. The Red Prime was the winner of the 2009 ISPO Safety Award. The yearly global competition takes place each January in Munich, Germany at the [...]
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adidas Lacrosse approached tool. to redesign their top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. This user centric approach allowed us to uncover the requirements of the most extreme users in [...]
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tool. was awarded 2 Good Design awards in 2008 for our work in Lighting (Philips) & Sporting Goods (Burton Snowboards).
Burton’s Red Mutiny Snowboard Helmet won an award in the Sports and Recreation category. The innovative design incorporated a hidden ventilation system that allowed for no external venting in the helmet shell.
Lightolier’s Vetro Downlight series [...]
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