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News & Updates

Hong Kong

China Trip

John and Bill recently traveled with a tool. client to East Asia (Taiwan, Hong Kong, Dongguan).  In their travels, they visited factories where the client’s products were to be manufactured.  Their primary focus was a project that involved a host of parts to be reviewed on-site at a number of factories.  tool. had sourced quotes [...]

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photoshoped

Season’s Greetings!

The tool. holiday card, and the inspiration.

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Master Lock

Master Lock Truck Bed U-Lock

Master Lock asked tool. to help them reposition their automotive category by introducing products that leverage their brand strength in security products.  A market opportunity was identified within truck bed security products, and tool. provided market exploration, consumer insight research, product opportunity mapping and concept development.  The project resulted in a product that provide a [...]

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jukari_fit_to_fly

Reebok Jukari Global Launch

tool. worked with the partnership of Reebok and Cirque du Soleil on an innovative training experience that makes staying in shape a lot more fun. tool. was tasked with designing and engineering a piece of fitness equipment that was the key to the entire fitness training program. Based on a Cirque du Soleil trapeze, tool. [...]

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Thule Raceway

Thule Raceway at Interbike

tool.’s design for the Thule Raceway debuted at Interbike 2009 this past month. The Raceway is the first strap-on trunk mount tray-style bike rack, and uses high strength coated steel cables instead of nylon straps to secure to the car’s trunk or hatchback. It also looks pretty hot. The Raceway line will include a hanging [...]

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ispo

Prime Helmet Wins ISPO

As we move in to the 2009 / 2010 winter sports season, the tool. designed & engineered Red Prime will be released to the market for the first time. The Red Prime was the winner of the 2009 ISPO Safety Award. The yearly global competition takes place each January in Munich, Germany at the Winter [...]

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adidas Lacrosse

adidas BodyFlex Lacrosse

adidas Lacrosse approached tool. to redesign their top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. This user centric approach allowed us to uncover the requirements of the most extreme users in [...]

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Good Design

Good Design Award Winners

tool. was awarded 2 Good Design awards in 2008 for our work in Lighting (Philips) & Sporting Goods (Burton Snowboards). Burton’s Red Mutiny Snowboard Helmet won an award in the Sports and Recreation category. The innovative design incorporated a hidden ventilation system that allowed for no external venting in the helmet shell. Lightolier’s Vetro Downlight [...]

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