John and Bill recently traveled with a tool. client to East Asia (Taiwan, Hong Kong, Dongguan). In their travels, they visited factories where the client’s products were to be manufactured. Their primary focus was a project that involved a host of parts to be reviewed on-site at a number of factories. tool. had sourced quotes [...]
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Master Lock asked tool. to help them reposition their automotive category by introducing products that leverage their brand strength in security products. A market opportunity was identified within truck bed security products, and tool. provided market exploration, consumer insight research, product opportunity mapping and concept development. The project resulted in a product that provide a [...]
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tool. worked with the partnership of Reebok and Cirque du Soleil on an innovative training experience that makes staying in shape a lot more fun. tool. was tasked with designing and engineering a piece of fitness equipment that was the key to the entire fitness training program. Based on a Cirque du Soleil trapeze, tool. [...]
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tool.’s design for the Thule Raceway debuted at Interbike 2009 this past month. The Raceway is the first strap-on trunk mount tray-style bike rack, and uses high strength coated steel cables instead of nylon straps to secure to the car’s trunk or hatchback. It also looks pretty hot. The Raceway line will include a hanging [...]
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As we move in to the 2009 / 2010 winter sports season, the tool. designed & engineered Red Prime will be released to the market for the first time. The Red Prime was the winner of the 2009 ISPO Safety Award. The yearly global competition takes place each January in Munich, Germany at the Winter [...]
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adidas Lacrosse approached tool. to redesign their top tier line of lacrosse heads, shafts and body protection. For user insight, we worked closely with John Grant Jr., Major League Lacrosse’s Most Valuable Player for two years in a row. This user centric approach allowed us to uncover the requirements of the most extreme users in [...]
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tool. was awarded 2 Good Design awards in 2008 for our work in Lighting (Philips) & Sporting Goods (Burton Snowboards). Burton’s Red Mutiny Snowboard Helmet won an award in the Sports and Recreation category. The innovative design incorporated a hidden ventilation system that allowed for no external venting in the helmet shell. Lightolier’s Vetro Downlight [...]
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