Bicycle Accessories

Cannondale Bicycle Corporation was seeking a partner to help provide industrial and graphic design development for their line of bicycle accessories. Cannondale is a world leader in performance bicycles with a strong heritage of innovation and technological leadership in Road, Mountain and Recreational product segments.

The project required a comprehensive design language to update four of the primary product accessory categories: Locks, Pumps, Lights and Cycle Computers. tool. used their deep experience in security locks and mechanism design to create and set the tone of the design language, and then integrated that look and feel across the other product categories for a consistent brand image.