About the author

Jason Sidman: I have a PhD in Experimental Psychology from Tufts University, and have been working in government and commercial markets for over a decade. I'm particularly interested in the impact cognitive science can have on product design. I'll be using this space to talk about the relationship between science and markets.

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Exero Labs selected as Finalist for NFL’s “1st and Future” competition

Tool would like to congratulate Exero Labs for being selected as a finalist in the NFL’s "1st and Future” competition! They were one of only three finalists to…

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Tool, inc. is the sole awardee of a Department of Transportation contract

You may not think about them often, but seat belt retractors are critical for providing motor vehicle passengers with a safe and secure ride.  They can keep…

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Design with the Brain in Mind

Thank you to the Harvard Medical School for a fascinating day of presentations from world class researchers and clinicians in the area of sports concussions! Here…

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Get in touch!

tool., Inc. is located in the historic 17th century fishing village of Marblehead, Massachusetts. Marblehead is the yachting capital of America and the birthplace of the American Navy. Founded in 1649, Marblehead was one of the first fishing communities outside of Boston. Marblehead is located just 16 miles north of Boston, and is convenient to Logan International Airport, MBTA bus, and the MBTA commuter rail.

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tool., Incorporated
4 Beringer Way
Marblehead, MA 01945