The Gillette 3 Men’s Razor is a variant on the classic Mach 3.  Amongst other features, its 360° Aqua Grip™ handle adds a fresh look and adaptive grip.  Tool helped with iterative development of the interplay between this translucent grip, its razor head, internal structure, and metallic branding badge.  An initial CAD model of everything below the neck was provided and utilized by their prototyper’s.  Special care was given to Mach 3 visual brand language including the swept chevrons and pill shape around the logo.